Epilogue
INSTANT INFLUENCE
Primitive Consent for an Automatic Age
Every day in every way, I’m getting better.
—EMILE COUE
Every day in every way, I’m getting busier.
—ROBERT CIALDINI
BACK IN THE 1960S A MAN NAMED JOE PINE HOSTED A RATHER remarkable TV talk show that was syndicated from California. The program was made distinctive by Pine’s caustic and confrontational style with his guests—for the most part, a collection of exposure-hungry entertainers, would-be celebrities, and representatives of fringe political or social organizations. The host’s abrasive approach was designed to provoke his guests into arguments, to fluster them into embarrassing admissions, and generally to make them look foolish. It was not uncommon for Pine to introduce ...
