Note: Entries in this index, carried over verbatim from the print edition of this title, are unlikely to correspond to the pagination of any given e-book reader. However, entries in this index, and other terms, may be easily located by using the search feature of your e-book reader.
Abrams, Robert, 243
advertising:
age restrictions in, 252–253
association and, 191
average-person testimonials in, 140, 160–161
of claqueurs, 159
health authority in, 220, 221, 230–231
social proof and, 117, 140, 159, 160–161
toy, 65, 66
Advertising Age, 289n
aggression:
physical attractiveness and, 172
similarity and, 151
aid, see favors, gifts, and aid
airline crashes, suicide and, 144–147, 149–151
Allen, Irwin, 264
Ambrose, Mike, 190
American ...
