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Influence

Influence

by Warren Cass
Publisher: Capstone
Release Date: July 2017
ISBN: 9780857087157
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Book Description

Stand out in a sea of "average" and start achieving your goals

Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts.

Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be.

  • Master the art of communication and build rapport
  • Raise your profile and manage your reputation
  • Develop strategic relationships and grow your network
  • Become the trusted go-to person in your field

If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.

Table of Contents

  1. COVER
  2. TITLE PAGE
  3. ACKNOWLEDGEMENTS
  4. INTRODUCTION
    1. WHY READ THIS BOOK?
    2. SO WHY ME?
    3. MAKING THE MOST OF THIS BOOK
  5. 1 WHAT IS INFLUENCE?
    1. INFLUENCE IN A CHANGING WORLD
    2. SETTING OBJECTIVES FOR INFLUENCE
    3. THE PRINCIPLES OF INFLUENCE
  6. 2 P IS FOR PEOPLE
    1. YOUR NETWORK
    2. THE LAW OF RECIPROCITY
    3. BECOMING A CONNECTOR
    4. CREDIBILITY BY ASSOCIATION
    5. IDENTIFYING AND APPROACHING INFLUENCERS
    6. THE POWER OF PARTNERSHIPS
    7. CREATING ADVOCACY
    8. BECOME A STUDENT OF PEOPLE – START WITH YOU
  7. 3 I IS FOR IMAGE
    1. DRESS TO IMPRESS
    2. COLOURS THAT INFLUENCE
    3. REPUTATION MATTERS
    4. YOUR IMAGE ONLINE
    5. THE IMPORTANCE OF SOCIAL PROOF
  8. 4 C IS FOR COMMUNICATION
    1. EFFECTIVE COMMUNICATION STARTS WITH GOOD INTUITION
    2. IT'S NOT WHAT YOU SAY IT'S HOW YOU SAY IT
    3. ACTUALLY, IT’S ALSO WHAT YOU SAY . . . AND WHAT YOU DO!
    4. WORDS THAT INFLUENCE
  9. 5 K IS FOR KNOWLEDGE
    1. DEMONSTRATING EXPERTISE
    2. LET'S START WITH PUBLISHING
    3. INFLUENCE BY PUBLIC SPEAKING
    4. USING PR TO GROW YOUR INFLUENCE
  10. 6 Y IS FOR YOU
    1. EFFECTIVE INFLUENCERS ARE AUTHENTIC
    2. EFFECTIVE INFLUENCERS THINK ABOUT THE FUTURE
    3. EFFECTIVE INFLUENCERS LEVERAGE TECHNOLOGY
    4. EFFECTIVE INFLUENCERS ARE COURAGEOUS
    5. EFFECTIVE INFLUENCERS ARE GREAT COMMUNICATORS
    6. EFFECTIVE INFLUENCERS HAVE INTEGRITY
    7. EFFECTIVE INFLUENCERS SHOW HUMILITY
    8. EFFECTIVE INFLUENCERS ARE FOCUSED
    9. EFFECTIVE INFLUENCERS ARE PREPARED
    10. EFFECTIVE INFLUENCERS ARE CONFIDENT
    11. EFFECTIVE INFLUENCERS ARE INSPIRATIONAL
    12. EFFECTIVE INFLUENCERS ARE PASSIONATE
    13. EFFECTIVE INFLUENCERS ARE RESILIENT
    14. EFFECTIVE INFLUENCERS ARE CONNECTED
    15. EFFECTIVE INFLUENCERS ARE DECISIVE
    16. EFFECTIVE INFLUENCERS ADAPT
    17. EFFECTIVE INFLUENCERS ARE CHARISMATIC
    18. EFFECTIVE INFLUENCERS ARE GENEROUS
    19. EFFECTIVE INFLUENCERS HAVE GOOD INTUITION
    20. EFFECTIVE INFLUENCERS ARE PERSISTENT
    21. EFFECTIVE INFLUENCERS ARE DISCIPLINED
    22. EFFECTIVE INFLUENCERS ARE ACCOUNTABLE
    23. EFFECTIVE INFLUENCERS ARE VISIONARIES
    24. EFFECTIVE INFLUENCERS ARE POSITIVE
    25. EFFECTIVE INFLUENCERS ARE GREAT WITH OTHER PEOPLE
    26. EFFECTIVE INFLUENCERS ARE OPEN MINDED
    27. EFFECTIVE INFLUENCERS RECIPROCATE
    28. EFFECTIVE INFLUENCERS UNDERSTAND EVERYTHING IN THIS BOOK
  11. INDEX
  12. END USER LICENSE AGREEMENT