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Influence by Warren Cass

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1WHAT IS INFLUENCE?

So, what exactly is influence?

Some people influence with the words they use, the ideas they share, the stories they tell and the inspiring actions they take. Others have influence because of the positions they hold, the wealth they have or the company they keep.

There simply is no right or wrong way to influence. Everything is a factor. We are all influenced by people, places, events and situations . . . all of the time!

In a nutshell, influence is about affecting an outcome. It is about motivating a behavioural change or an action. It is about you, and understanding the impact you have on other people and their perceptions of you. It's about progressing things without forcing them or being pushy.

For me, when I imagine ...

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