O'Reilly logo

Influence by Warren Cass

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3I IS FOR IMAGE

When growing your influence, it is essential to understand your image . . . not to be confused by your brand.

In my humble opinion, after years of supporting small business owners, I have come to the conclusion that the vast majority of them don't understand the importance of their brand or image and it is very unlikely they understand the difference between the two.

Establishing yourself in the marketplace, differentiating from your competitors and staying front of mind are all dependent on your brand and your image.

A brand is a company's identity in the market, building awareness with customers and helping them to be distinguishable from the competition.

I have heard it said that the best way to identify a brand is to pretend ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required