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Influence by Warren Cass

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4C IS FOR COMMUNICATION

In 1918, a chap by the name of Charles Riborg Mann published his findings from a study in engineering education. He concluded that success in this field was in fact not down to technical knowledge or skills, but was a result of the ability to communicate effectively.

Following his findings, Harvard University, Stanford Research and the Carnegie Foundation conducted further research and they concluded that 85% of career success is a result of well-developed people skills and only 15% is down to knowledge or technical skills.

This effectively means that it doesn't really matter how ambitious you are, how much commitment you show or how educated you are, if your communication skills are poor, you will still have a low ...

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