Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

© Aron Levin 2020

A. LevinInfluencer Marketing for Brandshttps://doi.org/10.1007/978-1-4842-5503-2_3

3. Influence Is an Outcome, Not a Profession

Context, adoption, levers of influence, and how to find the right creators for your brand

Aron Levin¹ 

(1)

Stockholm, Stockholms Län, Sweden

 

In a world of infinite choice, context—not content—is king.

—Chris Anderson¹

Key Questions

How do I find the right influencers for my brand? What attributes should I look for when identifying the right influencers? Are influencers early adopters? What is a good engagement rate?

Core Principles

1. Influence is an outcome, not a profession. 2. Social media creators are early adopters. 3. Own your talent pool. 4. The power of the long tail. 5. Diffusion of innovations.

If you ...