Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

© Aron Levin 2020

A. LevinInfluencer Marketing for Brandshttps://doi.org/10.1007/978-1-4842-5503-2_5

5. Creator-Centric Strategies

Extend your value beyond pay and increase your ROI with a creator-centric perspective to influencer marketing

Aron Levin¹ 

(1)

Stockholm, Stockholms Län, Sweden

 

Marketing is not a function, it is the whole business seen from the customer’s point of view.

—Peter Drucker¹

Key Questions

Why do 9 out of 10 influencers follow brands on social media? What's the number one mistake brands make when creating content on Instagram? What are the ten biggest challenges as an online creator or influencer? What do influencers care about the most when deciding which brands they want to work with? What’s the right level of monetary compensation? ...