© Aron Levin 2020
A. LevinInfluencer Marketing for Brandshttps://doi.org/10.1007/978-1-4842-5503-2_6

6. 1:1 Relationships at Scale

The Theory of Constraints and how to scale your influencer marketing
Aron Levin1 
(1)
Stockholm, Stockholms Län, Sweden
 

What you have learned is that the capacity of the plant is equal to the capacity of its bottlenecks.

Eliyahu M. Goldratt1

Key Questions

How do you eliminate bandwidth and time restraints when you scale your influencer marketing? How do you maintain your 1:1 relationships with creators, while reducing 80% of work? How do you turn email communication into your advantage, and not a bottleneck? What is a good benchmark for campaign participation, email delivery, email open, email reply, and click-through rates? ...

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