Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

© Aron Levin 2020

A. LevinInfluencer Marketing for Brandshttps://doi.org/10.1007/978-1-4842-5503-2_7

7. The Four-Step Influencer Marketing Framework

A step-by-step framework to a scalable media channel that is fully aligned with your overall marketing plan.

Aron Levin¹ 

(1)

Stockholm, Stockholms Län, Sweden

 

Give me six hours to chop down a tree and I will spend the first four sharpening the ax.

—Unknown

Key Questions

How do you define your primary marketing objective? What are the four different marketing objectives for influencer marketing? Why are brands commonly picking the wrong KPIs for their marketing objectives? How do you come up with a strong creative idea for your campaign? How much should you be spending on influencer marketing, and how much ...