Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

© Aron Levin 2020

A. LevinInfluencer Marketing for Brandshttps://doi.org/10.1007/978-1-4842-5503-2_8

8. Measuring What Matters

The untracked majority, rise of the bots, longevity on YouTube, and how to amplify your efforts with paid media

Aron Levin¹ 

(1)

Stockholm, Stockholms Län, Sweden

 

Not everything that counts can be counted, and not everything that can be counted counts.

—William Bruce Cameron¹

Key Questions

How do you measure the organic, untracked, impact of your influencer marketing? Why does influencer marketing on YouTube become cheaper, and not more expensive, over time? How do you deal with fraud, fakes and bots on Instagram? When, why and how do you amplify your organic content with paid advertising?

Core Principles

1. The untracked majority. ...