O'Reilly logo

Influencer: The New Science of Leading Change, Second Edition, 2nd Edition by Al Switzler, Ron McMillan, David Maxfield, Kerry Patterson, Joseph Grenny

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3Find Vital Behaviors

It is not enough to do your best; you must know what to do, and THEN do your best.

W. Edwards Deming

As you do your best to increase your influence, if you’ve been following the path of effective influencers, you’ve already used the first key: you created clear, compelling, and measurable goals. You know exactly what you want, by when, and how to measure it. So you’re off to a good start.

Next you have to figure out what behaviors people need to change in order to achieve these results. Influencers are universally firm on this point. They don’t create methods for changing behavior until they’ve carefully identified the exact behaviors they want to change.

This can sound like an enormous task. On any given day, how many ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required