10Become an Influencer
They gave me away as a prize once—a Win Tony Curtis for a Weekend competition. The woman who won was disappointed. She’d hoped for second prize—a new stove.
—Tony Curtis
This book started with a bold assertion. We claimed that if you bundle the right number and type of influences into a robust influence strategy, you can change virtually anything. At first blush, this claim seems ludicrous. Obviously there are thousands of things out there that none of us will ever change. Take gravity. It’s been around for a while and doesn’t appear to be going anywhere anytime soon. From there we explained that the change we were referring to is in our inability to alter the human behaviors that are key to achieving many of our most cherished ...
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