10Become an Influencer

I was going to buy a copy of The Power of Positive Thinking, and then I thought: What the hell good would that do?

—Ronnie Shakes

This book started with a bold assertion. We claimed that if you bundle the right number and type of influence techniques into the right influence strategy, you can change virtually anything. At first blush this claim seems both cocky and unbelievable. Obviously there are thousands of things out there that none of us will ever change. Take gravity, for example. It’s been around for a while and doesn’t appear to be going anywhere. From there we explained that we’re referring to the behaviors that cause most of the profound and persistent problems that we’re currently experiencing.

There is a growing ...

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