Make Change Inevitable
Who shall set a limit to the influence of a human being?
—Ralph Waldo Emerson
Let’s say that you’ve discovered the vital behaviors that need to be enacted to help resolve a profound and persistent problem you’re facing. You’ve also helped everyone involved see the need for change. Now how do you actually go about making that change happen?
To answer this question, let’s return to Guinea worm disease eradication efforts in North Africa—this time to a town in Nigeria. Imagine that you’re following General Gowon. He has been to this village to help dislodge the flawed beliefs that have kept villagers from changing their behavior. Minds have been changed. Certainly changing behavior will be a snap. So what’s the next step? ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access