Book description
Influencers’ impact on marketing and communications has risen rapidly – but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Contents
- About the Authors
- Foreword
- 1 Introduction to Influencers
- 2 Influencers in the Marketing Ecosystem
- 3 Endorsers and Influencers Clarifying the Boundaries
- 4 Who Are the Influencers?
- 5 How Influencers Are Regulated
- 6 Barriers and Challenges to Consider
- 7 How Influence Is Measured and Evaluated
- 8 The Future for Influencers
- Index
Product information
- Title: Influencer
- Author(s):
- Release date: December 2020
- Publisher(s): Routledge
- ISBN: 9781000317862
You might also like
book
Influencer
An INFLUENCER motivates others to change. An INFLUENCER replaces bad behaviors with powerful new skills. An …
book
Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action
How to become a trusted resource for consumers in a society of constant manipulation People decide …
book
Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing
Winner of a Choice Magazine Outstanding Academic Title Award! We are on the cusp of a …
book
The Truth About Creating Brands People Love
Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing …