3Emotional Glut
Opinion Mining and Sentiment Analysis
Data-Mining Sociality
Viewed through the lens of market research, platforms such as Facebook and Twitter are much more than sites of networked sociality: they are the world’s biggest focus group, generating more data than any market researcher could ever hope to read and analyze. When a movie comes out, when a political candidate makes a gaffe, when a new product is introduced, data scrapers comb the Web for opinions, reactions, criticism, and praise. They are not the only ones; intelligence agencies such as the National Security Agency (NSA) comb the social Web for clues of possible security threats, health organizations search for epidemiological patterns, and the list continues to grow. ...
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