Chapter 1
Getting Started
Introduction
“A picture is worth a thousand words”. This overused phrase is almost mundane these days. However, it is truer than ever in history. A picture is worth a billion words might be a better representation of what is today's reality. There are many reasons why this is the case, and we will explore this further in the chapters ahead.
The world is at a point where the attention span of a consumer is only about eight seconds (McSpadden, 2015). If something doesn't grab their attention, chances are they will move on. Not only will they move on, but most of the time they won't come back. This has created a shift in the massive growth of infographics to quickly show data-driven ...
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