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Infographics: The Power of Visual Storytelling by Ross Crooks, Josh Ritchie, Jason Lankow

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STATIC INFOGRAPHICS

First, we will focus on the static infographic, which is the most prevalent format for utilizing information design. In this section, we will show some brief examples of how they are used so that you can get an understanding of the fundamental characteristics and versatility of this format. People use infographics most commonly in static format as an image for print, web, or both. While the purpose of the content may vary, the overall size and shape of your infographic is mostly determined by the demands of your publishing context, such as a blog roll or magazine spread. Whether it is for a print publication, or a report to shareholders, static infographics are very effective at representing rich data in a single image.

There are three main types of static infographic content that are utilized by businesses:

1. Internal reporting and presentations
2. Editorial content for blogging and social/PR distribution
3. Brand-centric content for blogging and social/PR distribution

One of the main benefits (and reasons for the ubiquity) of static content is the relative ease of creating a static image versus an interactive interface—especially if you want to use the infographic to cover time-sensitive material or breaking news. This efficiency also makes this content relatively affordable compared to motion and interactive content. Another key factor in the rising popularity of static infographics is their ease of shareability, as they can easily be embedded in blogs. ...

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