CHAPTER 5

CONTENT DISTRIBUTION: SHARING YOUR STORY

As people consume, curate, and share more original visual content every day, it is more important than ever to utilize infographics as a part of your ongoing content marketing strategy. The medium is becoming more robust as the bar for quality has been raised—which only makes it more challenging to manufacture a message that is a “big hit” in terms of traffic and widespread distribution. Infographics are also being recognized as a vital medium of business communication, as they have value in marketing, communication, and explaining complex processes. As we’ve discussed in previous chapters, a mounting number of organizations are using infographics to share important information, tell the company story, explain how products work, or to simply make a press release more visual and appealing. And because the medium is so shareable, material spreads faster and further as individuals curate and share content that they love.

There is another interesting characteristic of infographic content that accounts for a difference in the shareability of infographics versus text content. We all learn at a young age not to plagiarize other people’s writing. You know that it requires a fair amount of work to reference a written article you like in order to create a quality article that adds unique value to your own readers. And you certainly would never just copy and paste someone else’s article in its entirety—even if you cited the original source. ...

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