Becoming data-driven is not just a game, it’s a serious business contest that Laney shows you how to win. The insights, frameworks, and real-world examples throughout this book provide a complete picture of why and how to become an information-savvy organization.

—Judd Williams, Chief Information Officer, NCAA

Laney’s work redefines information as a true strategic asset, and shows how we CDOs can be instrumental in unlocking new ways for companies to grow and be relevant in the new connected modern economy.

—Rajeev Kapur, Chief Data Officer, Kimberly-Clark

We will one day look back at Doug’s work and say, it is the groundbreaking work that firmly put data and data leadership in the middle of the ...

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