In which we transform abstract thinking into concrete design.
“The page is the interface between the user and the company, and getting it right can be the difference between that person wanting to have anything to do with your company ever again...or not.”
Much of information architecture deals with the abstract. You have user and business needs that tell you everyone’s goals. Scenario and task analysis tell you what happens and in what order. Personas tell you who uses the site and even why. But so far, none of this provides any nitty-gritty details about how many pages your site has or what lives on each page.
To choose ...