13What Is Required to Leverage and Exploit Your Information Assets?

DOI: 10.4324/9781003439141-13

Introduction

In Chapter 12 we described and explained:

  1. the attributes of data and information and show what good and bad quality Information Assets look like;
  2. what high-quality Information Assets involves;
  3. why high-quality Information Assets are so important;
  4. how to measure the quality of Information Assets;
  5. the causes of poor Information Asset management and how to maximise the probability of success;
  6. how to create, improve, manage and sustain Information Asset quality; and
  7. how executives can make a difference and what they need to know about Information Asset quality;

In this chapter we will:

  1. build on Chapter 2 to help you understand what ...

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