4

The starting point: make a business plan

Abstract:

Aiming to secure your success, a detailed business plan may help you. Later on, it will help you to evaluate your success. The business plan contains the company description, lists the services – from your perspective and also from the clients' – assesses the internal and external circumstances, describes the targeted clients and the business sector, reviews the marketing issues. The financial plan maps the sales, funding and fees. The chapter also contains tables of balance sheets, start-up expenses, possible partners and competitors. An accounting policy and credit policy will also help your business.

Key words

business plan

financial plan

marketing plan

accounting

The real value of ...

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