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Information Consulting by Gábor Mikulás, Annie Olesen, Irene Wormell

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6

Building trust and marketing your services

Abstract:

It is impossible not to communicate, and your information service itself has a strong communication impact; it is advisable to harmonise the information exchange between your enterprise and its environment according to your business interest. The communication is based on understanding the client’s often tacit requirements. It is important to harmonise the different communication channels, tools and messages. Successful communication fulfils the information needs of the clients, but it may also lead to innovations and inspirational surprises.

Key words

trust

marketing

public relations

image

Similar to other organisations, the information consultant may communicate, maintain their image ...

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