All the key principles of good design apply when it comes to information design projects, whether they’re print, environmental, or interactive. Some of the basic tools that designers have been trained to use are particularly effective in solving information design challenges.

The following sections explore the ways designers have used devices like color, structure, scale, and rhythm, as well as motion and sound, to develop powerful information design solutions.

→ Color

→ Type Styling

→ Weight and Scale

→ Structure

→ Grouping

→ Graphic Elements

→ Imagery

→ Sound and Motion


An extremely important tool for an information designer, color is a very effective way to convey differentiation. (Remember when you first learned a red ...

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