You’re in the Business of Analytics
When it comes to seeing the business landscape to make process change or to strive for maximum profitability, derived from customer- and product-specific catering, you need forward-facing data. You need to know a future that you can intervene in and change. You need to know how to turn the likely future in a more profitable direction.
Keywords
analytics; predictive analytics; data mining; customer lifetime value; churn management; next best offer
I am now going to present a caveat to the premise of Chapter 1—that you are in the business of information. While undoubtedly that is true, it is a form of information that is prominent enough to replace information in the mantra, and that form is analytics. ...
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