What do people think of us? Perceptions of the information profession(s) in society
This chapter discusses the challenges associated with the fact that information professions lack the kind of pre-existing reputational framework or instant recognition other professions enjoy.
Knowing how we are perceived in society may turn out to be a significant tool for information professionals forging their careers. Why? Because we may fashion our messages to employers, coworkers in other departments, and the media in ways to counteract the dreaded image of “custodian of old books and keeper of papers in cardboard boxes.” We may in many ways emphasize the message that ...
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