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Social Network Analysis
This chapter will review some basic social network analysis fundamentals. Understanding the essential theories, concepts, and terminology is critical for further discussion of information modeling and control within the scope of online social networks. The network concepts of density, structural holes, strength of ties, centrality, and distance are briefly explained with visual examples and some mathematical representations. Small world networks and polarization are discussed and are of particular interest when examining online social media groups. Using a simple three-node network group, the relationship between a network configuration and its ...
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