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Information Technology for Patient Empowerment in Healthcare by David Bates, Ronen Rozenblum, Maria Adela Grando, Eyal Zimlichman, Jim Warren, Marina Velikova, Maarten van der Heijden, Hanna Suominen, Roy Schoenberg, Yukari Schneider, Jane Sarasohn-Kahn, Michael Poku, Margaret Piscitelli, Christopher Pentoney, Disty Pearson, Jihad Obeid, Martha Minniti, Paula Miller, Marjorie Miller, Michael L. Millenson, Mary McNamara, Ariane Marelli, Peter Lucas, Gondy Leroy, Gene Lazuta, David Lansky, Jeff Harwell, C. Martin Harris, Stephanie Glier, Yaorong Ge, Robert Farrell, Mary Jo Deering, Catalina Danis, Scott Cashon, John Jeffrey Carr, Asaf Bitton, Cynthia Baur, Sasha Ballen, Marion J. Ball, Wajeeh Bajwa, Mehnaz Adnan, Thomas Lee

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Michael L. Millenson and Jane Sarasohn-Kahn

4 Old media to new in health: from information to interactivity

Abstract: This chapter examines the ways in which new media are altering how individuals engage with the healthcare system and their own health. It examines how traditional print and electronic information (radio/TV) have typically functioned as personal health references; how that has changed; how apps and websites in a Web 2.0 world have assumed some of those functions and other unique capabilities related to availability, scope and personalization of information; and how old and new media interact. It examines provider control of messaging versus online patient communities and specific motivators for behavior change that are independent ...

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