February 2004
Intermediate to advanced
288 pages
8h 5m
English
Goal-Directed design starts with the definition of user personas and their goals. In the last chapter, I described personas at length. In this chapter, I will give similar treatment to goals, showing how they can be identified and put to use as a potent design tool. The two are inseparable, like the obverse sides of a coin. A persona exists to achieve his goals, and the goals exist to give meaning to a persona.
Before the digital age confronted us with cognitive friction, design was mostly an aesthetic thing, and one person's opinion on the quality of a given design was as good as anyone else's. Cognitive friction comes with interaction, and interaction is only necessary if ...
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