Chapter 10. Designing for Power
Goal-Directed design starts with the definition of user personas and their goals. In the last chapter, I described personas at length. In this chapter, I will give similar treatment to goals, showing how they can be identified and put to use as a potent design tool. The two are inseparable, like the obverse sides of a coin. A persona exists to achieve his goals, and the goals exist to give meaning to a persona.
Goals Are the Reason Why We Perform Tasks
Before the digital age confronted us with cognitive friction, design was mostly an aesthetic thing, and one person's opinion on the quality of a given design was as good as anyone else's. Cognitive friction comes with interaction, and interaction is only necessary if ...
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