Only God knows how many more or less patronizing management books are published annually, bringing more or less useful knowledge and insights to the market. So many, that it feels quite intimidating adding yet another title to the shelves. When, in spite of this observation, deciding to spend valuable time on writing down my own reflections on how to spur innovation and improve the chances that the outcome resonates with whomever the innovation was intended to move, it can only be explained by an urge to share my own experiences and ideas based on more than two decades of working with the development of strategies for products and services, organizations and business models, brand identities, and communication. I have seen how many common ...
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