PART 1

Innovation, Design Methodology, and the Current Design Discourse

At the heart of the discourse currently influencing design practice, education, and research – as well as political agendas where design has captured a space, however marginal – there seems to be very little space dedicated to the dimension of giving form and shape to tangible artifacts. Most of the space seems to have been occupied by discussions on how design as a methodological approach can enhance the development and innovation of not only products, but also services, business models, and organizations – across industries and in private and public sectors alike. One result has been that the discourse has revolved much more around design thinking than design doing.

If ...

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