Chapter 2 Basics of Market Research
A few years ago, a client I was working with shared their pitch deck they were bringing to a conference so I could give them some feedback. After reviewing the slides, I was shocked by some of the major issues: market data sets that were over five years old, no market data generated from potential customers, market assumptions that vastly overestimated their market reach and so on. Any solid questions from an investor would have quickly unraveled his presentation. We had to rebuild the presentation to pitch something more realistic.
I want to emphasize this because the quality ...
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