Innovate or Adapt? The Challenge of New Markets

Video Description

Whether it's the economy or the environment, one thing is certain: The future of the world is inextricably linked to the future of business. More than ever, companies are looking for innovative solutions that can turn future business challenges into opportunities. Hear leading experts, including Bruce Brown of Procter and Gamble and Inder Sidhu of Cisco, discuss how organizations are developing new products in emerging markets, and using innovative new thinking to adapt products for new customers.

Table of Contents

  1. Innovate or Adapt? The Challenge of New Markets 00:59:34

Product Information

  • Title: Innovate or Adapt? The Challenge of New Markets
  • Author(s): Inder Sidhu, Bruce Brown
  • Release date: November 2010
  • Publisher(s): Harvard Business Review
  • ISBN: 2235533794001