Measuring External R&D Programs

Measuring the value of external R&D programs can be challenging, especially those in the early stages of development. Air Products developed a rating tool to categorize and quantify the benefits of external R&D.[13] This tool rates ten attributes of each R&D program, using a numerical rating system. An overview of the project tool is given in Exhibit 9.6.

[13] Tao, J., and Brenner, M. “You Can Measure External Research Programs,” Research–Technology Management, May–June 2001, pp. 14–17.

Exhibit 9.6. Overview of the Project Tool
ProjectAttributes
New IdeaNew Expertise, Skills, CapabilitiesTime SavedNew R&D $ SavedBackground IP AccessIP GenerationLong-Term Access to CapabilitiesProgram EmphasisCommercial ImpactTechnical LeverageTotal
Project 1333333335534
Project 2223332235328
Project 3223233213324
Project 4123232122220

The first eight attributes from “New Idea” to “Program Emphasis” are rated on a scale of one to three. The final two attributes, “Commercial Impact “and “Technical Leverage” are rated on a scale of one to five. Specific rating criteria are established for each attribute. The maximum rating for a given project is 34 points.

In addition to allowing an overall ranking of projects by total score, the tool allows grouping of projects based on any attribute. For example, the projects can be grouped by ranking in each attribute area (e.g., a grouping can be made of projects from highest to lowest commercial impact).

The tool was used to rate 42 external ...

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