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Innovate the Future: A Radical New Approach to IT Innovation by David Croslin

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12. Innovate to Disrupt

Did you ever look at a market and say “Wow, I could do that so much better!” even if you are not currently a competitor with a product in that market? Well, there are ways to enter the market without having to take on the big guys who are already heavy hitters within the market. And even better yet, the big guys will show you how to succeed and disrupt their own market position.

Market Reverse Engineering

I am sure many of you have tried to start a company or develop a product idea. Although it may have appeared to be straightforward when you came up with the original idea, the implementation is often a long, painful, expensive, and risky process. Writing business plans, market analyses, product descriptions, competitive ...

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