16. Innovation Use Cases

No matter how exhaustively you analyze historical data, the possibility still exists that your conclusions are based on inaccurate or incomplete assumptions. Applying your plan and conclusions to the real world is the only way to determine the actual risk and reward.

Use Cases, Not Case Studies

Virtually all books on innovation focus on studying the past. They do this by performing a thorough review of different companies and products and then by correlating the results into trends and summations.

Although there have been references to some companies within this book, there has been no usage of case studies. This book by its very title, Innovate the Future, is directed at creating innovation, not at focusing on past ...

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