5 DISRUPTIVE INTRAPRENEURSHIP AND THE FUTURE OF COMPETITIVE ADVANTAGE AND SUSTAINABILITY
Theuns Pelser and Garth Gaffley
The rise of the global supply chain is similarly challenged as nations seek to protect their intellectual property by shortening these chains as much as possible. Technology in the business environment is increasing in its application at an unprecedented rate. Digital disruption has become the norm where traditional businesses have been challenged with startup creativity, thinking and innovation, which has been applied through cultural change in both intrapreneurial and entrepreneurial contexts and thought processes. ‘Startup mindsets’ are being encouraged in multinational enterprises to foster ...
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