7 ETHICS IN INTRAPRENEURSHIP AND CHANGE MANAGEMENT
Dr. Amy KW Lee
1 What is intrapreneurship?
Intrapreneurs are the ‘creative thinkers’ of an organization, and their main goals are to drive innovation, generate business growth and create value for the organizations and their stakeholders. They possess similar characteristics to entrepreneurs, such as being proactive, innovative and driven to identify and capitalize on opportunities within the company’s context. Intrapreneurship embraces change and seeks to explore and exploit opportunities from the external environment by combining resources and engaging in innovative activities to create new products, services, internal processes, methods, technologies and markets ...
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