Chapter 2

Innovation, Disruption, and the Survival of the Fittest

Stephen Woodhouse
Simon Bradbury    Pöyry Management Consulting, Oxford, United Kingdom

Abstract

Energy markets across the world are in the middle of a revolution, triggered by the pursuit of decarbonization and fueled by innovation. History suggests that this is not a safe place to be, not even for the revolutionaries, but especially not for the “old guard.” How many of the existing major energy companies can fully expect to survive in close to their present form for the next 10 years, as the industry transforms away from the conventions of the 20th century into a brave new world? This chapter investigates the key characteristics necessary for a successful future energy company ...

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