Innovation and New Product Planning

2

Culture and People

Product planning activities are greatly affected by company culture and people. Several important issues to understand are traditional responsibilities among organizational departments, general organization structure, team structure, and individual roles within teams. By effectively leveraging human assets, managers can have a significant impact on a firm’s ability to engage successfully in innovation and product planning initiatives.

Department Responsibilities

Within a business organization, product planning activities can be the responsibility of various departments (note that the term refers to “departments” instead of “functions” because departments can serve multiple functions). Preference for which department ...