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Product Planning Strategy and Process
Strategy is an integral part of the product planning process. A 2012 research study indicated that practitioners consider strategy to be the most crucial dimension of product development (Kahn et al. 2010) and highlighted strategic planning as a primary step in the product planning process. Through thoughtful strategic planning, a company can implement its objectives by way of product planning programs and corresponding activities. Such strategic planning will mandate that the company should have clearly defined goals, seek to fulfill future customer needs, build organizations dedicated to accomplishing focused goals, and partner with customers in the development process. This chapter discusses the ...
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