Innovation and New Product Planning

Note 4

Public Policy Considerations

Public policy considerations are important elements to consider during the product development, launch, and product management phases. Actions such as new legislation, regulatory agency decisions, media coverage, and public opinion pertaining to a pressing issue can influence and affect a new product’s commercial success. In fact, public policy issues are becoming increasingly impactful on new product decisions, underlying commercial success and whether an existing product can continue to be offered in the marketplace. Public policy issues across the categories of environmental concerns, morality, product or service performance, and product liability are now outlined.

Environmental Concerns

Environmental ...