Chapter 2. Innovation Types and Product Classes

Innovations vary in scope, time for completion, and organizational and societal impact. Categorization of any kind usually involves areas of duplication, where the lines between one category and another overlap. This lack of distinct categories complicates the classification process. These levels need to be rationalized, especially when we deal with the higher levels of innovation. There are significant difference in the complexities between what are normally considered incremental innovations and those that include major investment of resources, significant capital investment, and long lead times.

Standard Categories of Innovation

The generally accepted innovation categories include incremental, discontinuous, ...

Get INNOVATION by DESIGN: What It Takes to Keep Your Company on the Cutting Edge now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.