Chapter 4. The Innovation Process

Management research has provided very little insight into how innovation occurs. Most research studies have focused on the history of innovation, not how or where or why innovation occurs. Anecdotal information tells us how some innovations emerge, how they develop, how they are implemented, and how they are terminated. In essence, there is no research that leads to a theory of innovation. There are no road maps, no seven steps, and no algorithms to define just how ideas are born and how they mature into an innovation. At the same time, there really is no mystery about what is required to become an innovative organization.

Experience tells us that:

  • Innovations do not proceed through a series of orderly well-defined ...

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