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INNOVATION by DESIGN: What It Takes to Keep Your Company on the Cutting Edge by Gerard H. Gaynor

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Chapter 7. Culture: From Theory to Practice

Developing a culture that fosters innovation often generates high levels of frustration. Building that innovative culture involves practicing the fundamentals of management: the competency to design a culture that fosters innovation. Culture is about people, how they perform their work, and how they interact. If people are the most important asset, then managers must follow through with appropriate actions. At the same time, both employers and employees must recognize that we live in a dynamic global economy of ever increasing competition. As organizations consider developing a culture that fosters innovation, they need to keep in mind that there is no single issue that will make innovation happen. An ...

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