The dictionary defines dualism “as the idea or belief that everything has two opposite parts or principles.” It is said that most of the primary progress that humans have made is because of a belief in dualism. Ever since the dawn of Adam and Eve, humans see the world as a colorful tapestry of contradictions. We spend our entire life in a system of right and wrong, good and bad, left and right, control and consensus, I and He, tall and short, good and evil, love and violence.

Dualism is not bad. It makes our world go around. In fact, it is the very source of human creativity as well as misery. Dualism gives us distinctions. It allows us to see what is and what can be. It allows us a vision to move from, toward what can be. It gives us motivation for progress in society. If we didn't practice dualism, we would still be hunting for food instead of going to grocery stores. Dualism powers evolutionary progress.

Today more than ever, organizations must generate short-term profits as well as invest for the future to create sustainable growth. Unfortunately, the financial systems, organizational boundaries, and reward systems are primarily aligned for short-term results only. Today's managers and leaders are seldom encouraged or offered incentives to pursue and ensure profits from the next generation of offerings. Unfortunately, the focus tends to be only on today's products and services.

In an ideal world of commerce, everyone would agree to achieve strategic objectives ...

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