Chapter 12

Social and Cultural Factors


We revisit social and cultural factors in this chapter; however, this time in the context of entrepreneurship. Here, again, there is a strong contrast between the United States and the eastern cultures of China and India. We discuss what impact this has on entrepreneurship. However, with a global economy, ease of travel, exposure to Western ways of thinking and working in this information age, and a growing middle class once again suggest things may be starting to change.


Family culture

Personal character

Power distance

Social relations

Trust level

Unites States, China, and India: social and cultural factors

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