October 2014
Intermediate to advanced
416 pages
12h 29m
English
Entrepreneurship in well-established, middle-sized to large companies, which has been termed intrapreneurship, is just as important, if not more important than entrepreneurship in new ventures. In fact, Joseph Schumpeter even went to the extent of saying that innovation and entrepreneurship are best carried out by large companies due to their access to financial, market, technological, and manufacturing resources. In the United States, this was in fact true until the mid-1980s and the emergence of the VC community and their willingness to take the risk of funding new ventures. Corporate innovation in the United States is, however, starting to see a revival out of the sheer necessity for growth through disruptive ...